The British Rates And Data directory, better known as BRAD, is the comprehensive online authority for essential advertising information on over 12,800 UK media titles. It contains information on magazines, websites and poster sites among other sources. An easy-to-use and exhaustive reference service that enables planners to save time and to assess their media options based on channel, title, circulation, editorial profile and much more. The data is collated in association with a wide range of respected industry research bodies, including: Audit Bureau of Circulations, Barb, Cinema Advertising Association, Institute of Practitioners in Advertising, National Readership Survey, Nielsen Media Research, Office for National Statistics, Outdoor Advertising Association, Postar, Rajar and WARC.
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